Energie und Recycling Zürich
The communication agency Dialogköpfe was tasked with the challenge of increasing the number of women working at the Energy and Recycling Department (ERZ) of the city of Zurich. The department wanted to break the mold and attract more women to the industry, as they were underrepresented in the field. To accomplish this, Dialogköpfe approached soma, a production company, to produce a short 30-second advertising clip that would support their all-media campaign.
The team at Dialogköpfe and soma worked together to refine the existing concept and create a story that would resonate with the target audience. The goal was to create a charming and funny spot that would connect with women and show the attractive side of working in the department. The team scouted for the perfect locations to bring the story to life and capture the attention of the target audience. The final product was a direct and engaging short film that was tailored to women. It was part of a larger, multi-level campaign that aimed to increase the number of women working in the ERZ. The campaign also included a very successful billboard and newspaper ad campaign, which was intended to complement the short spot that was shown in social media and local TV channels. The results of the campaign were impressive. The short clip alone had a massive reach, and the feedback from the ERZ was overwhelming. The clip was one of the most successful campaigns the ERZ had ever launched. It was evident that the right approach was taken, and that the message was delivered in a manner that resonated with the target audience. The success of the campaign highlights the importance of a well-planned and executed marketing strategy. By understanding the target audience and delivering a message that resonates with them, the ERZ was able to increase the number of women working in the department. The campaign is a testament to the power of advertising and the impact it can have on society. In conclusion, the Mehr Frauen in der Stadtreinigung campaign was a major success, and the results clearly demonstrate that the right approach and execution can make a significant impact. The partnership between Dialogköpfe and soma was a critical factor in the success of the campaign, and their collaboration showed that a well-planned and executed marketing strategy can make a positive impact on society.
Dialogköpfe was tasked with increasing the number of women working at ERZ in Zurich, and approached soma to produce a 30-second advertising clip. The team refined the concept and created a charming, engaging short film that resonated with the target audience. The campaign also included billboard and newspaper ads, and was one of the most successful campaigns ERZ had ever launched, highlighting the importance of a well-planned marketing strategy that resonates with the target audience. The success of the campaign is a testament to the power of advertising and the impact it can have on society.
01 The Challenge
When the Dialogköpfe communication agency approached soma to produce a short 30-second advertising clip for the city of Zürich's department of energy and recycling (ERZ), they presented a challenge. The aim of the campaign was to increase the number of women working in the city's cleaning department and a short film was to be a part of a broader media campaign. The challenge was to create a film that directly targeted women and was part of a wider campaign to make working in the department more attractive to women.
02 The Solution
Soma collaborated with the Dialogköpfe to refine the existing concept and find the perfect locations to bring the story to life. The result was a short, funny, and charming film that was directly targeted at women. The film was intended to run in social media and local TV channels and support a very successful billboard and newspaper ad campaign. The film was a critical component of a multilevel effort to make the department more appealing to women.
03 The Result
The campaign was a major success, with the film alone having massive reach and overwhelming feedback from the ERZ. The number of job applications from women to the ERZ noticeably increased after the launch of the campaign. This project was one of the most successful campaigns that the ERZ had ever launched, once again proving that reaching out the right way pays off. The success of the campaign was a testament to soma's ability to collaborate effectively with clients and create meaningful solutions to communication challenges.