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Radiation Hazards

Radiation Hazards Buck Rogers says hi!

AO Foundation


Projekt Kurz

We proudly present one of our all time favourite animated projects ever: “Radiation Hazard', made for AO Foundation in 2013. The goal of this project was to ensure that surgeons were aware of the potential risks associated with the use of mobile X-ray equipment, and that they were able to identify and take steps to mitigate these risks.

The content of the animation was quite technical and dry, but our team of talented creatives was up to the challenge of making it engaging and memorable. We used a playful, 60s-style animation with characters like the "Professor" and "Gimp" to make the information more digestible, and employed a simple and concise visual language to ensure that the information would stick. The result was a fun, informative animation that effectively communicated the dangers of mobile X-ray machines to the target audience, and remained in heavy usage for 8 years. This project demonstrated the power of creative and engaging content to communicate important information and raise awareness of serious issues. We worked tirelessly to develop a visual language that would make this important information accessible to the intended audience. We knew it was crucial to get the message across, so we spent a significant amount of time researching and brainstorming the best approach. Through a combination of creative storytelling, engaging animations, and a touch of humour, we were able to deliver a project that not only educated but also entertained. This allowed us to capture the attention of our audience and ensured that the information remained memorable and impactful for years to come. The end result was a highly engaging, informative, and entertaining animation that was well received by both the AO Foundation and the surgical community. By incorporating a playful and light-hearted approach to a serious subject, the team at soma ensured that the information would stick in the minds of the viewers. The combination of humor and educational content made for a highly effective and engaging animation that has remained in heavy usage for over eight years. Soma's talented creatives worked closely with the AO Foundation to develop a concept that would work well within their communication strategy. The team used their expertise to create a fun, visually appealing animation that delivers crucial information in an accessible and engaging way. By adding humor and a retro aesthetic, 'Radiation Hazard' stands out as a unique and effective educational tool that continues to be used by surgeons all over the world. Overall, the project was a huge success and a testament to our ability to turn dry and technical information into an engaging and memorable animation. The team's expertise and creativity have made 'Radiation Hazard' a valuable educational tool that will continue to be used for many years to come.

01 The Challenge

The AO Foundation needed to tackle a sensitive topic: the dangers of mobile X-ray machines used in medical training. They were looking for a way to educate practicing surgeons on the risks, without losing their attention. The challenge was to make this serious subject engaging, in order to ensure the intended audience could absorb the information.

02 The Solution

Soma developed a visually-engaging solution that made the information accessible and engaging to the intended audience. In a playful and humorous animated style reminiscent of the 60s, the film showcased the “no-go's” around mobile X-ray machines. The visuals and messaging were carefully crafted to make sure that the information remained with the surgeons, despite the playful tone.

03 The Result

The final product was a memorable and engaging animated film that was effective in educating practicing surgeons about the risks associated with mobile X-ray machines. The creative approach taken by soma ensured that the important messaging was not lost, and remained with the intended audience. The “Radiation Hazard” film is still widely used to this day, remaining one of the most valuable educational tools in the arsenal of Siemens Healthineers, who continue to rely on it to educate their surgeons.