Lab Automation

Mettler Toledo's Lab Division recognized the need to effectively communicate the benefits of their automation solutions to their target audience, but they lacked a suitable film tool to properly send this message to the world. Despite having a wide range of highly specialised products, they struggled to find an effective way to showcase them in a relatable and easy-to-understand manner. That's where our team at soma came in. We understood the importance of creating a film that would effectively communicate the benefits of Mettler Toledo's automation solutions to the target audience and help them understand how these solutions can improve their work efficiency and productivity. With the use of motion timelapse and a creative approach, we were able to create a film that stood out from the competition and effectively communicated the key message. Our team worked closely with Mettler Toledo to understand their needs and goals, and we were able to provide them with a powerful film tool that would help them effectively communicate the benefits of their automation solutions to the world. The end result was a film that was able to generate 20x more views on YouTube compared to other films produced in a similar time frame, and it was able to communicate the importance of laboratory automation solutions and how they can improve the efficiency and productivity of laboratory professionals. To achieve this, we employed an elaborate motion timelapse technique to illustrate a typical day in a laboratory setting. The use of time-lapse allowed us to highlight one of the key benefits of Mettler Toledo's automation solutions, which is the ability to save time and improve efficiency in the laboratory. We wanted to convey the message that with the help of these solutions, laboratory professionals can work more efficiently and effectively, thus saving time and ultimately increasing productivity. Motion timelapse is a fascinating film technique that can add a dynamic and visually engaging aspect to a film. It allows the viewer to see a process or event unfold over a period of time in a compressed form, creating an almost hypnotic effect. This technique is particularly useful when trying to convey the passage of time or the progression of a process, and it can be especially effective when applied in a laboratory setting. In the film we produced for Mettler Toledo, we used motion timelapse to its maximum effect by showing the work in a laboratory over the course of a normal working day. By compressing the time of the lab work, we were able to showcase the key products and demonstrate how they can be used in real-life situations. The motion timelapse also allowed us to highlight one of the key benefits of Mettler Toledo's automation solutions, which is the ability to save time and improve efficiency in the laboratory. Additionally, the use of motion timelapse helped to create a sense of realism and authenticity in the film by showing the lab work in a continuous and natural way. This helped the audience to identify with the content, making it more relatable and memorable. Overall, the use of motion timelapse was an effective way to convey the message and showcase the products in a visually engaging way. It was able to grab the audience's attention and retain it throughout the film, making it a powerful tool for effectively communicating the benefits of Mettler Toledo's automation solutions. We carefully crafted the film to show the work in a laboratory over the course of a normal working day, focusing on various products of Mettler Toledo and demonstrating how they can be used in real-life situations. The film was set entirely in a real laboratory, which helped to create a sense of authenticity and credibility. To add an extra layer of engagement, we included a bonus at the end of the film, showing how the devices continued to work even after the lab was closed. The result of this innovative approach was a film that stood out from the competition and generated 20x more views on YouTube compared to other films produced in a similar time frame. The use of motion timelapse was an effective way to convey the message and showcase the products in a visually engaging way. The film was also able to communicate the importance of laboratory automation solutions and how they can improve the efficiency and productivity of laboratory professionals. This film was a great example of how a creative approach can be used to communicate complex information and achieve a successful outcome. The use of motion timelapse was highly effective and it was able to grab the audience's attention and retain it throughout the film.