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150 years of Siegfried



Projekt Kurz

Siegfried is not just any ordinary pharmaceutical company - it has a rich history that spans over a century and a half. As a leading global CDMO (Contract Development and Manufacturing Organization), it has achieved remarkable success and has continued to thrive in the pharmaceutical industry.


To commemorate its 150th anniversary, Siegfried joined forces with Playground Media AG - a creative agency renowned for its innovative and award-winning work - to create an impressive film that would stand the test of time. The collaboration aimed to showcase the true essence of Siegfried, its values and its vision for the future. The film is not just a mere montage of past events, but a captivating story that takes viewers on a journey through the company's history and highlights its significant milestones. Through visually stunning and emotionally charged scenes, the film brings to life the passion and dedication that has made Siegfried a respected leader in the industry. With its exceptional production quality, the film is sure to leave a lasting impression and showcase Siegfried as a dynamic, forward-thinking company that is committed to delivering the highest quality products and services. Working with Playground Media AG has been an incredible experience, as they have shown a deep understanding of Siegfried's brand and a remarkable ability to translate it into an engaging visual narrative. They are truly the best creative partners any company could ask for. In further collaboration with soma, the film was created with the help of award-winning Director of Photography Ralph Baetschmann. The filming took place in Switzerland, Zofingen, and in its factory in Barcelona. The final product was visually captivating, capturing Siegfried's legacy, innovation, and commitment to excellence. It was a fitting tribute to Siegfried's 150 years of pharmaceutical excellence. Developing a concept that truly captures a company's essence is no easy feat, especially when it comes to a global corporation with a rich history, diverse workforce, and ambitious vision for the future. It takes time, dedication, and a lot of trial and error to create a concept that encapsulates not only the company's past but also its present and future values. Throughout the process, our team worked tirelessly to develop several ideas that aimed to tell the company's story from different angles, while also taking into account the logistical, financial, and cultural aspects of the project. Together with the client, we went through multiple submission steps to hone in on a single concept that fit all requirements. It was a collaborative effort, with the client providing feedback at every step of the way to ensure that the final concept accurately reflected their vision for the company. In the end, all the effort and hard work paid off, and we were able to come up with a fitting concept that truly captures the essence of the company's past, present, and future. We are incredibly proud of the outcome of our collaboration with Playground Media AG on the visually stunning film for Siegfried's 150th anniversary. Looking back at the 12-month journey, from the initial stages of brainstorming and sketching out ideas to the final product, we are reminded of why we do what we do, and why we are so proud of our work. Our partnership with Playground allowed us to pool our expertise and resources to create a film that truly captures the essence of Siegfried as a leading global CDMO in the pharmaceutical industry. We brought our unique perspectives and creative energies to the table, working closely with the client to ensure that the final product met their expectations. As a team, we are proud of the dedication and hard work that went into the project, overcoming challenges and ensuring that every detail was accounted for. Seeing the finished product is a testament to the talent and commitment of everyone involved. We are confident that the film will stand the test of time and be a lasting tribute to Siegfried's legacy, and we are honoured to have been a part of it.

01 The Challenge

Siegfried, a leading contract development and manufacturing organization (CDMO) for the pharmaceutical industry, recently celebrated its 150th anniversary. Such a significant milestone called for a visual landmark that would capture the essence of Siegfried, its roots, present, and future in a unique way. This film was not only intended to pay tribute to the company's achievements but also to serve as inspiration for future growth and continuous innovation.

02 The Solution

Several concepts were developed in close collaboration to best portray Siegfried as a global company. The impressive history, current values, and future visions of the company were all taken into consideration. The chosen concept was refined in several stages until it was perfectly tailored to all requirements. The film showcases Siegfried's great achievements in an inspiring and informative way, impressing with its visual design.

03 The Result

The result is an impressive film that visually expresses Siegfried's history and values in the pharmaceutical industry. The film has been well-received by employees and the general public and will be remembered as a tribute to Siegfried's 150-year history. The stunning visuals reflect Siegfried's long-standing reputation and leave no doubt about its commitment to the future.