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What we all wanted to do ourselves

"The Pass"

What happens when you drive a Formula 1 car up a Swiss pass road? In dashing “What If” style, this racer tries to shift uphill into fifth gear. Red Bull establishes itself as an adventurous, experimental and young brand with affinity to Switzerland.




Red Bull Schweiz



The fire film

A brand must first establish itself in the minds of the target group. This is not about the specific sale or distribution of a product, but about establishing the brand. This has the long-term goal of playing a role in future purchasing decisions.

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