The best of over 50 hours of live material.
Ready Steady Golf
On behalf of and in collaboration with Klamedia AG, soma co-developed a trimedial format for Swiss radio and television SRF, which generated over 50 hours of live content. This material was shot and realized exclusively with smartphones and was thus also a huge pioneering achievement in terms of technical implementation.
01 The challenge
Swiss Radio and Television SRF was looking for an innovative format that could generate independent, exciting content on all vectors TV, radio and online. In particular, the possibilities of a live stream should be redefined. Furthermore, the trimedial project should also be implemented in a technically innovative way.
02 The solution
On behalf of and in cooperation with Klamedia AG, soma co-developed the format "Ready Steady Golf". Two teams play through the whole of Switzerland with Crossgolf. The start was at Lake Geneva, the winner was the team which could play its golf ball into Lake Constance first.
Every half hour, Radio SRF3 reported live on the course of the race, in the evening SRF2 showed the highlights of the day's stage in a half-hour TV special, and online the two teams could optionally be followed in ten-hour livestreams. In addition, the format was the first national project in Switzerland to be shot and implemented exclusively with smartphones.
03 The result
"Ready Steady Golf" has proven in more than 50 hours of livestream that it is absolutely possible to fascinate many users for a livestream over a longer period of time with exciting content. More than 50,000 users followed the stream, some of them staying for more than an hour. The format has thus more than doubled the figures of the previous online record holders (Eidgenössisches Schwingfest and Gottharddurchstich).
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