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Communicate serious things humorously

All speak sign language

All of them speak sign language. Or at least they try to. This clip shows how great it would be if Swiss people would actively try to communicate with deaf people

Date

2019

Client

SGB-FFS

Category

Informationskampagne

01 The problem

The Swiss Federation of the Deaf SGB-FSS wants to target politicians in order to have sign language recognized as an official national language in Switzerland.

02 The solution

We show a world in which everyone speaks sign language - or at least tries to. With the slogan "Not everyone speaks sign language, but it would be nice if everyone would try" the concern of the deaf in Switzerland to recognize sign language as an official national language should be heard.

03 The result

Unfortunately, sign language is still not recognized as an official national language in Switzerland. Through the corresponding moving image communication, however, the issue became an official topic of discussion in the National Council.

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