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An animated film can make complex content easy to understand.

Special applications

Using iconic illustrations to convey a complex subject in a simple way.

Date

2016

Client

Swisscom

Category

Erklärfilm

All IP

The changeover to IP technology in telephony is imminent. This film shows what to do.

All IP rollout

Swisscom communicates a final reminder to all users by means of a soma production.

"All IP is coming" launch campaign

The witty animated mix of real and animated films launched the kickoff campaign via Swisscom’s social media channels.

01 The challenge

Swisscom is facing a monumental change. Analog telephony will be switched off and replaced by digital IP telephony.

Many business customers use the infrastructure in their companies, which is still dependent on the old technology and in some cases is vital. However, this will no longer function in the future and must be replaced. With a suitable campaign, Swisscom wants to inform the affected companies and call for action. Many business customers use the infrastructure in their companies, which is still dependent on the old technology and in some cases is vital. However, this will no longer function in the future and must be replaced. With a suitable campaign, Swisscom wants to inform the affected companies and call for action.

02 The solution

With three easy-to-understand animated films, soma has provided information about the upcoming changeover. The necessity of the approaching adjustments is particularly emphasized by a delayed, dynamic publication and a subtly increasing dramaturgy within the three clips.

03 The result

The changeover to IP went off without a hitch. The affected companies were reached and sensitized ahead of time by the campaign. The easy-to-understand content was clearly understood and the necessary steps were taken ahead of time.

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