Still reach your customers in the age of Fast Forward and ad blockers
soma produces content that people want to see. The amuse. Inspire. To the heart. And we give your product, your service, the best possible supporting role. So that your product or service also remains in the minds, hearts and buying decisions of users.
Your company has only one face. And this is the be-all and end-all of your success. This face is your brand.
How your customers, competitors and suppliers perceive you in the market is your brand! Is your company hip and trendy or conservative and trustworthy? Effective branding should play the crucial role in your marketing strategy.
In this strategy, a Brand Film is your most efficient tool. Unfortunately, video marketing is still used consciously far too rarely. Yet it's the easiest and most cost-effective way to make your business stand out among your target audience, especially on social media.
We will be happy to explain step by step how to create an efficient Brand Film.
What exactly is a Brand Film?
A brand film is a video that increases the attention of your target audience and directs them to your company and its services. It does not have to advertise a specific product, but establishes an emotional connection to your brand with the viewers.
In no case should your movie be a poorly made low quality video. This quality ultimately represents your brand. 62% of all consumers develop a significantly worse image of your brand if they judge the quality of a video as negative.
A good example is the above production for Red Bull, which roots the brand in Switzerland without words on a high production standard. It conveys feelings such as daring, risk-taking, exclusivity or innovation.
What is branding?
All your daily interactions, customer service, social media posts, content marketing, newsletters, and of course the video content you generate add up to a lasting impression on your customers*. The goal of your marketing efforts should be to drive increasingly higher levels of public recognition in all of these interactions.
The benefits of a brand film: why your brand needs a strong video
Brand Film = Revenue + Brand Awareness.
Other studies have also shown that a brand film on a landing page can increase the conversion rate by up to 80%.
How do you establish your brand?
Here is a statistic that proves a lot: 93% of all companies generate new customers as a direct result of a video posting on facebook.
It takes a little patience and, at best, the courage to try a little before the look and feel of your brand message comes across harmoniously. However, the effort is definitely worth it.
Do Brand Movies Work?
The Brand Film makes people happy. Viewers of branded content were 62 percent more likely to respond positively than those who watched 30-second conventional commercials. And because branded content typically tells a strong story, emotional engagement during the viewing experience also increased by 31 percent. On the other hand, they found that the emotional response of people who saw traditional commercials remained pretty much the same.
Happy people remember your brand. Over 67 percent of participants* felt that the brand content in the brand film was more entertaining and relevant, and that they were more likely to think of the advertised brand when making a purchase.
Happy people who remember your brand will buy. Respondents who saw the Brand Film rated the brand 57 percent more positively than the control group who saw conventional advertising. When asked about purchase intent, those who had seen the brand video were 17 percent more likely to say they were "very likely" to buy the advertised brand. Other studies have shown similar results in relation to branded video content. The evidence for the need to use branded content is there. Now all you have to do is go out and make your brand videos.
How to make a brand video
Know your target audience
Make a plan
To really get the most out of your branded content, you need to have a plan. Set the goal of your video and follow the next steps.
Tell stories people want to hear
Tailor your content to your brand message
Show your brand colors and logo
Tell stories people want to hear
Experiment with video before investing in big productions
Share your Brand Film on social media
In our blog on the most important aspects of an event film . have already written about how effective brand videos are on social media, so make sure you share all your videos on your social networks.
To get the most out of it, pay attention to which hashtags attract your audience and the best time to post to drive views and engagement.
We at soma will be happy to advise you on the creation of your brand film. We'll help you every step of the way to create a unique, engaging brand video.
You have a fantastic brand. So get out there and show them to the world with a new brand video.