Illustrate complex ideas in a simple way: The explanatory film

What is an explainer film?

Explainer videos are short videos that illustrate complex ideas in a simple way. These appealing and meaningful clips are usually no longer than two minutes and are often implemented as animated films. However, they can also be effectively staged as a real film. As one of the most effective resources for content marketers, they aim to describe your company's products (or services) in a way that resonates with your target audience's problems and presents your solution as the best solution.

Using an explainer video can help your business generate leads, reduce bounce rates, promote brand awareness, and increase conversion rates.

The main distinguishing feature of an explainer video is its length. Videos produced for pure entertainment, news or documentary purposes are always at least a few minutes longer. Explainer videos, on the other hand, are always short, usually only a few minutes long. That's because explainer videos focus on highlighting just one topic, solving just one problem, or educating viewers about just one important idea.

However, the short time frame also means that you have to fit a lot of information into a short time. And the voiceover script must match the action on the screen.

For this reason, the best animation videos always come from experienced teams.

The capabilities of this company's HR platform are beautifully expressed through the animated characters. Their little faces tell the story of the video so well that we don't even need to hear the voiceover, the text on the screen repeats the same message. Especially on social media, it is of immense advantage if a film works without sound. This is animation at its best!

Radiation Hazard

What an explainer video is not

Ever since explainer videos became so effective, there has been a lot of hype about the power of video marketing. It is a highly effective medium, but we must keep its limitations in mind.

The main limitation is the scope of your topic: for the technical and structural reasons already mentioned, Explainer videos are always short. Therefore, the production must be focused precisely on a single, narrow topic and handled in short time segments.

So if you want to convey a big picture, a single explainer video is not enough. Instead, you need a long series of short individual videos.

If you want to convey a simple concept in a way that reaches everyone from children to adults, try very short videos or loops.

10 advantages of using video in training and development

It is undeniable that companies and organizations are competing for the right talent and a powerful training and development program is essential.

Unfortunately, most companies use training and development programs just to hire the right employees, but these two programs can do more than that. Once a company has hired the right employees, they can also be retained through training and development. And that improves the continuity of your business.

One study showed that 80% of learning and development professionals admit that developing new and existing employees should be a priority for the leadership team. But limited budgets and small teams make this a challenge for most learning and development professionals. In this article, you will learn about the benefits of using video in education and training.

A report by Ninja Essays has shown that videos are a powerful and effective way to deliver educational, informational and business information at a lower cost. It's also a way to develop your team.

For this reason, companies and businesses should make an effort to create more training videos.

Read on to learn the benefits of using video.

1. saves money and resources

A study has shown that 85% of every franc spent on training by trainers is spent on their placement.

Training with trainers is time-consuming and uses up a lot of money and resources that are spent on travel rather than on delivering the training.

With video training, no money is spent on paying someone to train employees. Since the video is recorded, you just need a place where your employees can watch and listen to the video, that's all.

There are even no travel costs, as the video can be transmitted via the Internet. Employees can watch the training video from their desks.

Another advantage of using video in education and training is that you incur a one-time cost for a source that you can use to create your videos over a long period of time.

2. video is flexible

The advantages of videos are that you can customize them as you like. You can tailor them to your company's training program. The flexibility of videos makes them useful when you want to add more concepts.

This means you can use videos to train your team in all areas and also hire new talent.

Video is for everyone. Research by AssignmentHelper.com.au's employee training experts has shown that different people learn and absorb information differently. For example, there are people who can absorb information by listening and others who can comprehend information by watching. Video accommodates all these people.

Also, there are many different ways to convey information when it comes to videos. For example, you can use animation videos, live action and more. All of this serves to convey information in a way that is appealing and interesting to employees:

Introduction of new products or services Explanation of a new software Hiring new employees Improve customer support skills

3. videos captivate better

Video was introduced for entertainment purposes and has since surpassed radio. People even say, "Why read the book when you can see the movie?"

Videos offer better engagement. Research from Forrester shows that employees and the HR system feel 75% better watching a video than reading emails or web articles.

In short, if you want your employees to enjoy the training, you need to make it engaging and interesting, and that's exactly what videos can do. Videos attract attention and hold it longer than documents and lectures.

4. increased information processing

Typically, companies invest in training their employees so they can retain what they learn and apply it now and later. Unfortunately, according to one study, 7 days after the training, employees have forgotten 65% of the material covered in the training.

After 6 months, employees have even forgotten 90% of the treated material.

However, when visual elements are included in training, the recall rate increases to 65%.

This means that participants are better able to remember what they have learned in a video than in other training materials such as text files, documents, and web articles. According to Assignment Masters, people remember 20% of what they read and 80% of what they see.

5. video can be used anytime and anywhere

Have you ever heard employee trainers complain that they have a scheduling conflict, especially when they have to train a new class? This is a situation that most companies and organizations find themselves in time and time again.

Trainers can record videos during a training session and then make them available to employees whenever they have time to view the training sessions. Trainers can even upload the videos to their company’s website so employees can access them anytime, anywhere.

6. video is accessible

Imagine how difficult it can be to get your team together at the same time and place, especially if you have more than 100 employees.

In addition, it may be costly for your employees* who are located in another country to attend training. Distribution of training materials can also be difficult, as not everyone can understand what they read; some need to be taught to understand a concept. In fact, when training a large group, the likelihood that some will miss something is very high. This means that not all the information conveyed will reach your employees. It’s a waste of time and money to teach something that doesn’t help.

Videos can be accessed anytime, anywhere. Employees simply press play, sit back, and watch the training from the comfort of their desks.

7. videos can be shared easily

Videos are not only easy to share, but they are also easy to share. Because videos are engaging, entertaining, and useful, they are shared and redistributed with friends and colleagues. This means they also reach people outside the company. And the chances are good that they will help many people in the long term.

8. videos increase labor productivity

Traditional methods of employee training take employees away from their desks for a lengthy presentation that can take all day. This means that the tasks that were supposed to be done that day will not be done.

By using video in education and training, your employees don’t have to be at the training location. Rather, they can watch the video whenever they have time, so no work time is lost.

9. the information is absorbed evenly

Imagine the following: You have a large team and need to divide the training into groups. You give each group a specific date to attend the training. Now, for example, if you send the first group to training on Monday and the other group on Tuesday, those two groups will not have the same training experience.

The first group might have a weekend hangover, which means they probably won’t get all of the training. Likewise, the second team could have a different coach on Tuesday or a situation could arise that disrupts the training session. The list of problems could be continued indefinitely.

With video, employees get the same training experience. All you need to do is create a comprehensive video that covers everything you want them to learn.

10. videos offer a better way to explain the work of the company

Let’s say you’ve landed on a company’s website in the “About Us” section and are greeted by a long page of text explaining the company and what it does. On another website, you’ll be greeted by an interesting video in the “About Us” section that explains what the company does and offers a behind-the-scenes look at the company in question. Which website do you think helps people learn more about a company?

Also, if you’re training your teams on how to use a system you have in place at your company, or if you’re teaching about products or services, video can be one of the most effective ways to do so.

To sum it up very simply: An explanatory film is not only more efficient and cost-effective than other methods of conveying information, it is also more fun.