What is an explainer film?
What an explainer video is not
10 advantages of using video in training and development
1. saves money and resources
Training with trainers is time-consuming and uses up a lot of money and resources that are spent on travel rather than on delivering the training.
With video training, no money is spent on paying someone to train employees. Since the video is recorded, you just need a place where your employees can watch and listen to the video, that's all.
There are even no travel costs, as the video can be transmitted via the Internet. Employees can watch the training video from their desks.
Another advantage of using video in education and training is that you incur a one-time cost for a source that you can use to create your videos over a long period of time.
2. video is flexible
This means you can use videos to train your team in all areas and also hire new talent.
Video is for everyone. Research by AssignmentHelper.com.au's employee training experts has shown that different people learn and absorb information differently. For example, there are people who can absorb information by listening and others who can comprehend information by watching. Video accommodates all these people.
Also, there are many different ways to convey information when it comes to videos. For example, you can use animation videos, live action and more. All of this serves to convey information in a way that is appealing and interesting to employees:
Introduction of new products or services Explanation of a new software Hiring new employees Improve customer support skills
3. videos captivate better
Videos offer better engagement. Research from Forrester shows that employees and the HR system feel 75% better watching a video than reading emails or web articles.
In short, if you want your employees to enjoy the training, you need to make it engaging and interesting, and that's exactly what videos can do. Videos attract attention and hold it longer than documents and lectures.
4. increased information processing
After 6 months, employees have even forgotten 90% of the treated material.
However, when visual elements are included in training, the recall rate increases to 65%.
This means that participants are better able to remember what they have learned in a video than in other training materials such as text files, documents, and web articles. According to Assignment Masters, people remember 20% of what they read and 80% of what they see.
5. video can be used anytime and anywhere
Have you ever heard employee trainers complain that they have a scheduling conflict, especially when they have to train a new class? This is a situation that most companies and organizations find themselves in time and time again.
Trainers can record videos during a training session and then make them available to employees whenever they have time to view the training sessions. Trainers can even upload the videos to their company’s website so employees can access them anytime, anywhere.
6. video is accessible
Imagine how difficult it can be to get your team together at the same time and place, especially if you have more than 100 employees.
In addition, it may be costly for your employees* who are located in another country to attend training. Distribution of training materials can also be difficult, as not everyone can understand what they read; some need to be taught to understand a concept. In fact, when training a large group, the likelihood that some will miss something is very high. This means that not all the information conveyed will reach your employees. It’s a waste of time and money to teach something that doesn’t help.
Videos can be accessed anytime, anywhere. Employees simply press play, sit back, and watch the training from the comfort of their desks.
7. videos can be shared easily
Videos are not only easy to share, but they are also easy to share. Because videos are engaging, entertaining, and useful, they are shared and redistributed with friends and colleagues. This means they also reach people outside the company. And the chances are good that they will help many people in the long term.
8. videos increase labor productivity
Traditional methods of employee training take employees away from their desks for a lengthy presentation that can take all day. This means that the tasks that were supposed to be done that day will not be done.
By using video in education and training, your employees don’t have to be at the training location. Rather, they can watch the video whenever they have time, so no work time is lost.
9. the information is absorbed evenly
Imagine the following: You have a large team and need to divide the training into groups. You give each group a specific date to attend the training. Now, for example, if you send the first group to training on Monday and the other group on Tuesday, those two groups will not have the same training experience.
The first group might have a weekend hangover, which means they probably won’t get all of the training. Likewise, the second team could have a different coach on Tuesday or a situation could arise that disrupts the training session. The list of problems could be continued indefinitely.
With video, employees get the same training experience. All you need to do is create a comprehensive video that covers everything you want them to learn.
10. videos offer a better way to explain the work of the company
Let’s say you’ve landed on a company’s website in the “About Us” section and are greeted by a long page of text explaining the company and what it does. On another website, you’ll be greeted by an interesting video in the “About Us” section that explains what the company does and offers a behind-the-scenes look at the company in question. Which website do you think helps people learn more about a company?
Also, if you’re training your teams on how to use a system you have in place at your company, or if you’re teaching about products or services, video can be one of the most effective ways to do so.
To sum it up very simply: An explanatory film is not only more efficient and cost-effective than other methods of conveying information, it is also more fun.