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Explainer videos:

Explainer videos: Illustrating complex ideas in a simple way.

Wiki

Mar 04



What is an explainer video?

Explainer videos are short videos that illustrate complex ideas in a simple way. These engaging and informative clips are usually no longer than two minutes and are often animated. However, they can also be effectively produced as live-action films. As one of the most effective resources for content marketers, they aim to describe your company's products (or services) in a way that aligns with your target audience's problems and presents your solution as the best solution.

The use of an explainer video can help your company generate leads, reduce bounce rates, increase brand awareness, and improve conversion rates. The main distinguishing feature of an explainer video is its length. Videos produced for pure entertainment, news, or documentary purposes are always several minutes longer. Explainer videos, on the other hand, are always short, usually only a few minutes long. This is because explainer videos focus on illuminating only one topic, solving only one problem, or educating the audience about a single important idea.

However, the short time frame also means that you have to pack a lot of information into a short amount of time, and the voiceover script must match the action on the screen. That's why the best animation videos always come from experienced teams.

Radiation Hazards

What an explainer video is not

Since explainer videos are so effective, there is a real hype around the power of video marketing. It is a highly effective medium, but we must keep its limitations in mind. The most important limitation is the scope of your topic: for technical and structural reasons, explainer videos are always short. Therefore, the production must be focused precisely on a single, narrow topic and covered in short time frames. So, if you want to convey a big picture, a single explainer video is not enough. You need a long series of short individual videos.

If you want to convey a simple concept in a way that reaches everyone - from children to adults - then you should try very short videos or loops.

10 benefits of using video in training and development

If you want to communicate a simple concept in a way that reaches everyone, from children to adults, you should try using very short videos or loops.

There is no denying that companies and organizations are competing for the right talent, and a powerful training and development program is essential. Unfortunately, most companies only use training and development programs to hire the right employees, but these two programs can do more than that. Once a company has hired the right employees, they can also be retained through training and development. And this improves the continuity of your company.

A study has shown that 80% of learning and development experts admit that developing new and existing employees should be a priority for the leadership team. However, due to limited budgets and small teams, this becomes a challenge for most learning and development experts. In this article, you will learn about the benefits of using videos in training and development.

A report by Ninja Essays has shown that videos are a powerful and effective means of conveying educational, informational, and business information at lower costs. It is also a way to develop your team.

For this reason, companies and businesses should strive to create more training videos. Read on to learn about the benefits of using videos.

1. Saves money and resources

A study has shown that 85% of every franc spent on training with instructors is used for their delivery. Instructor-led training is time-consuming and consumes a lot of money and resources that are spent on travel instead of conducting the training.

With video training, there is no need to pay someone to train your employees. Since the video is recorded, you only need a place where your employees can watch and listen to the video, that's it.

There are even no travel expenses since the video can be transmitted over the internet. Employees can watch the training video from their desks.

Another advantage of using videos in training and development is that you incur one-time costs for a source that you can use to create your videos for a long time.

2. Video is flexible

A study has shown that 85% of every franc spent on training with instructors is used for their delivery. Instructor-led training is time-consuming and consumes a lot of money and resources that are spent on travel instead of conducting the training.

With video training, there is no need to pay someone to train your employees. Since the video is recorded, you only need a place where your employees can watch and listen to the video, that's it.

There are even no travel expenses since the video can be transmitted over the internet. Employees can watch the training video from their desks.

Another advantage of using videos in training and development is that you incur one-time costs for a source that you can use to create your videos for a long time.

3. Videos are captivating

Das Video wurde zu Unterhaltungszwecken eingeführt und hat seither dem Radio den Rang abgelaufen. Man sagt sogar: «Warum das Buch lesen, wenn man den Film sehen kann?» Videos bieten ein besseres Engagement. Untersuchungen von Forrester zeigen, dass sich Mitarbeitende und das HR-System beim Anschauen eines Videos zu 75 % besser fühlen als beim Lesen von E-Mails oder Webartikeln. Kurz gesagt: Wenn Sie wollen, dass Ihre Mitarbeitenden Spaß an der Schulung haben, müssen Sie sie ansprechend und interessant gestalten und genau das können Videos leisten. Videos ziehen die Aufmerksamkeit auf sich und halten sie länger aufrecht als Dokumente und Vorträge.

4. Increased information processing

The introduction of video for entertainment purposes has surpassed radio, and some even say, "Why read the book when you can watch the movie?" Videos provide better engagement. Research by Forrester shows that employees and HR systems feel 75% better when watching a video than reading emails or web articles. In short, if you want your employees to enjoy training, you need to make it engaging and interesting, and that's exactly what videos can do. Videos capture and hold attention for longer than documents and lectures.

5. Video can be used anytime and anywhere

Have you ever heard trainers complaining about employees having scheduling conflicts, especially when they need to train a new class? This is a situation that most companies and organizations often find themselves in.

Trainers can record videos during a training session and then make them available to employees to watch whenever they have time to do so. Trainers can even upload the videos to their company's website, allowing employees to access them anytime and anywhere.

6. Video is accessible

Imagine how challenging it can be to gather your team at the same time and place, especially if you have more than 100 employees. Moreover, it can be costly for your employees who are located in a different country to attend the trainings. Distributing training materials can also prove difficult, as not everyone may understand what they read, some may need to be taught to understand a concept. When training a large group, the likelihood of some missing out is also very high. This means that not all the information conveyed will reach your employees, and it is a waste of time and money to impart something that does not help. Videos can be accessed anytime and anywhere. Employees simply press "play," lean back, and comfortably watch the training from their desks.

7. Videos can be easily shared

Videos are not only easy to deliver but also easy to share. As videos are captivating, entertaining, and useful, they are shared and spread among friends and colleagues. This means they also reach people outside of the company. And the chances are good that they will help many people in the long run.

8. Videos increase work productivity

In traditional employee training methods, employees are taken away from their workplace for a lengthy presentation that can last the whole day. This means that the tasks that should have been done on that day are left undone.

By using video in training and development, your employees do not have to be present at the training location. Instead, they can watch the video whenever they have time, so no work time is lost. This increases work productivity as employees can learn and work at the same time.

9. Information is absorbed evenly

Imagine this: You have a large team and need to divide the training into groups. You give each group a specific date to attend the training. Now, if for example, you send the first group to training on Monday and the other group on Tuesday, these two groups will not have the same training experience.

The first group might have a weekend hangover, meaning they won't be able to catch everything from the training. Similarly, the second team on Tuesday might have a different trainer or there could be a situation that disrupts the training session. The list of problems could go on and on.

With video, the employees receive the same training experience. You just need to create a comprehensive video that covers everything they need to learn.

10. Videos provide a more effective way to explain the workings of a company

Imagine landing on a company's "About Us" section on their website and being greeted by a long page of text explaining the company and its activities. On another website, you're welcomed by an interesting video in the "About Us" section that explains what the company does and offers a behind-the-scenes look. Which website do you think would be more helpful for people to learn about a company?

Whether you're training your teams on using a system in your company or teaching about products or services, video can be one of the most effective methods.

Simply put, an explainer video is not only more efficient and cost-effective than other methods of information delivery, but it's also more enjoyable.

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